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Consumer prices fall as virus slows US economy

Published:Wednesday | May 13, 2020 | 12:05 AM
Credit cards on display.
Credit cards on display.

The economic paralysis caused by the coronavirus led in April to the steepest month-to-month fall in US consumer prices since the 2008 financial crisis – a 0.8 per cent drop that was driven by a plunge in gasolene prices.

And excluding the normally volatile categories of food and energy, so-called core prices tumbled 0.4 per cent last month, the US Labor Department said Tuesday in its monthly report on consumer inflation. That was the sharpest such drop on records dating to 1957.

The widespread business shutdowns, reduced travel and shrunken consumer spending that the virus has caused have likely sent the United States economy into a severe recession. The resulting drop in economic activity is exerting a powerful downward force on prices throughout the economy.

The absence of any inflation pressures has given the US Federal Reserve leeway to keep interest rates ultra-low as it seeks to help restart the economy. But Tuesday’s report also raises the prospect of deflation, a prolonged drop in prices and wages that typically makes people and companies reluctant to spend and can prolong a recession. Not since the Great Depression of the 1930s has deflation posed a serious economic threat in the United States.

“If deflation becomes embedded in the economy, it can be difficult to uproot,” said Gus Faucher, chief economist at PNC Financial Services. “Aggressive Fed actions can help prevent deflation from taking hold, supporting a stronger economy over the longer run.”

Even before the pandemic erupted, oil prices had been sinking to record lows. But the viral outbreak has compounded the drop. Last month, gasolene prices plunged by more than 20 per cent. Clothing prices, airline fares and hotel and motel room charges all fell sharply, too.

By contrast, the index for food at home, which covers grocery store prices, posted its biggest monthly increase since 1974. That rise reflected increased demand for food consumed at home, with millions of Americans following stay-at-home orders. A result has been some empty shelves at grocery stores for high-demand items.

Over the past 12 months, overall prices have now risen a scant 0.3 per cent, the smallest year-over-year increase since 2015. Core inflation has increased 1.4 per cent. That is the lowest such increase since 2011.

Both measures are far below the 2 per cent annual inflation target that the Fed seeks to achieve. In its drive to combat the economic downturn, with tens of millions of lost jobs, the Fed has cut its benchmark rate to near zero and has pledged to keep it there indefinitely. The central bank has also unleashed a vast array of lending programmes to try to bolster the economy.

AP