MoDA Market heads west

If you should happen to be in Montego Bay on the weekend of July 19 for Reggae Sumfest or just because, you are in for a magical experience. At the luxurious S Hotel, lovers of all things beautiful and collection worthy will be treated to an intimate, expertly curated MoDA Market pop-up, dubbed MoDA Market West. There, artisanal expression meets creative intelligence for an outstanding product experience for guests who attend the two-day affair.

As explained by MoDA’s curator, Aiesha Panton, MoDA Market West is one more step towards fulfilling the MoDA vision of using the platform as a force to drive creative businesses in the region. “Montego Bay is a perfect location for the expansion of MoDA Market, especially on a high-traffic weekend. We expect to build awareness of the MoDA platform to the growing tourism market, and expose more Jamaicans to MoDA.”

Managing director of the Collection MoDA, Kerry-Ann Clarke, added that MoDA Market West is the answer to those who have been yearning to see the event expand beyond Kingston:

“MoDA Market West satisfies the search for an event with a personal touch – something that is experiential. Tourists and locals alike are craving more authentic Jamaican experiences, and locally designed, handmade products with global appeal. We are building MoDA as a destination for local and international guests.”

Indeed, this curated business platform is unlike anything on the local market or even within the region. Its core mandate is to support artisans from inception to the end result, to feel the euphoric pride that makes the blood, sweat, and tears worth the creative effort.

Showcasing the outcome of creativity, artisanal flair, and passion, 20 select MoDA makers will converge at MoDA Market West to present the beautiful fruits of their labours of love, to those eager to own them and celebrate the magic of MoDA.

MoDA Market West will offer a more individualised curated buying experience with the same energy of the MoDA Market we know and love, with expertly made products and an immersive experience for guests. MoDA Market West opens from noon to 8 p.m. on Friday, July 19, and Saturday, July 20 at the S Hotel.