April 1, 2015 was a significant milestone for Jamaica's tourist industry. On that day in 1955, the Jamaica Tourist Board (JTB) was established, and the national agency tasked with marketing and promoting destination Jamaica. To commemorate the occasion, the JTB hosted a media reception at The Jamaica Pegasus hotel.

The attendees comprised past directors and chairs of tourism, former ministers of tourism and many others who have helped to shape the success of the industry.

The period April to December 2015 will be used as the time for celebratory activities. These include a church service, staff participation in a volunteer project; awards ceremony for entities and individuals who have helped to build Jamaica's tourism product, an islandwide exhibition carried by the Jamaica Library Service, an academic seminar, and long service awards for JTB staff.