J. Wray & Nephew Limited, through its brand Sangster's Jamaica Rum Cream, recently donated J$100,000 to Woman Inc. The donation came from proceeds of the Sangster's Jamaica Rum Cream 'Redefine Sisterhood' campaign with the intention of offering support and raising awareness of Woman Inc and its work.

The campaign sought to encourage the breakdown of gender barriers and to inspire further progress for women. The campaign also asked participants to upload a photo to Facebook, Twitter or Instagram of women who inspired them, using the hashtag #SupportOurSisters. J. Wray & Nephew Ltd donated JMD$100 for every qualifying photo. Additionally, the same contribution was made for every purchase of 750ml or 1L bottle of Sangster's Jamaica Rum Cream at Hi-Lo and PriceSmart stores.