Prime Minister Portia Simpson Miller on Thursday launched Phase II of the National Export Strategy (NES II), which is aimed at increasing Jamaican exports in the global marketplace.
NES II is a follow-up to NES Phase I, which was implemented for the 2009 to 2013 period by Jamaica Promotions Corporation (JAMPRO) in collaboration with the Ministry of Industry, Investment and Commerce, the Jamaica Exporters' Association, and the International Trade Centre, with support from the Common-wealth Secretariat.
The NES II is to last from 2015 to 2019 and is intended to realise export-led growth by implementing precise and targeted initiatives with measurable outcomes across focused priority sectors. This is to be achieved by advancing the competitiveness of firms and sectors, while enhancing the environment for business and trade.
In her address at the launch held at the Terra Nova All Suites Hotel, the prime minister said the NES was a major plank of Jamaica's economic programme and of the overarching national development policy.
"In order that Jamaica's participation in global trade can significantly improve the lives of the Jamaican people, it is important to consistently strengthen our export capacity through a major and deliberate strategy," she emphasised.
Simpson Miller said for the country to be truly prosperous, it must become competitive in trade by fully integrating the economy into global value chains for the production and delivery of goods and services around the world.
"The launch of NES II, is taking place at a time of greater economic stability for the country, supported by improving macro-economic indicators and positive ratings by the international rating agencies. We have to continue on this course in the interest of Jamaica's economy, more so, to the benefit of our people," the prime minister said.
She said that despite growth of the economy in critical sectors, additional growth is needed in the manufacturing and export sectors. She said the NES strategy was crafted with that goal in mind.
"We will have to identify market niches that are underserved and fill those markets. Jamaica cannot afford to miss the export boat. Greater global competitiveness must be the goal of the Jamaica manufacturing and export sectors. The Government is committed to creating the enabling environment to support your success," she said.