Jamaica Labour Party (JLP) Senator Dr Christopher Tufton has indicated that Jamaicans are increasingly turned off from the electoral process and it should be a concern of political representatives.

Tufton, addressing a divisional conference in West Rural St Andrew, told party workers that there are several reasons why Jamaicans have lost interest.

Among those reasons, he said, is that voters feel that politicians have not helped to improve the quality of their lives as promises made and not kept over many years have placed the credibility of politicians at an all-time low.

"As a party, we must focus on ideas rather than personalities and distinguish ourselves as better managers of the economy, but also as the party that is willing to embrace national gains from wherever they originate," Tufton said.

"The JLP has a history of great policy ideas and a track record of implementation when in office to distinguish itself from the alternative, and so I urge Labourites to put our focus and energies there in order to encourage greater engagement from the uncommitted voting population," he said.