Christmas this year promises to be brighter for hundreds of children in the inner-city community of Waterhouse as Shelly-Ann Fraser-Pryce's annual Christmas treat promises to be bigger and better than in previous years.
The treat, set for Boxing Day, will have all the usual fun rides and giveaways, but according to the multiple World and Olympic champion, there will be a lot more toys for the kids this time around.
"For them, as long as you have sugar, lime and water and a little music, they're good with that," she joked, "but I think they are more excited about the toys and gifts.
"This year, Nike, my sponsor, donated a lot of stuff, including bags and T-shirts with my name on them, bottles, stuff for them to go back to school, but Tank-Weld donated over 500 gifts."
What this means for the 2015 World champion is that she will be able to provide most, if not all the children who turn up, with a gift this Christmas.
"Each year, I say 300 kids. but it's closer to 600 because all different areas within the community. And this year, I think I will be able to facilitate all of them, so I am really excited that Tank-Weld provided a lot of additional toys. Her other sponsors, Digicel and GraceKennedy, she said, are also on board.
"Amazingly, this is our eighth year, and I'm really excited that our sponsors are able to share Christmas with the kids in the community," she said.
She added that to be able to do this for the community where she was raised means a lot to her.
"Growing up in the community for me was okay, but I am glad that I now have the opportunity to give them a good Christmas," she said. "For me, it's just the joy to see the smile on their faces, just to see them enjoying it; that's the purest form of joy we can see."