In a festive collaboration that left taste buds tingling and knowledge flourishing, Harbour Wines and Spirits and Select Grocers came together to host the Sip and Unwind event, a wine and food pairing class designed to elevate the Christmas shopping experience for local enthusiasts.
Held at Select Grocers in May Pen, the event was a delightful indulgence for shoppers who were treated to an evening of wine education, delectable pairings, and insights into the art of wine selection for Christmas festivities. The brand manager of Harbour Wines and Spirits, Kaydene Senior, took centre stage, presenting a Wine 101 lesson, unravelling the nuances of wine tasting, and sharing interesting titbits about the wines in Harbour Wines and Spirits’ extensive portfolio.
Senior expressed, “We believe that wine is more than just a beverage; it’s an experience. The Sip and Unwind event allowed us to not only showcase our diverse portfolio but also educate and empower consumers with their wine selections. We’re passionate about demystifying the world of wines and making it accessible to all.”
Derrick Cottrell, chairman and CEO of Derrimon Trading Ltd, shared his delight at the transformation of the store into an exquisite wine haven. He said, “We are thrilled to provide our shoppers at May Pen with an enhanced experience, and the Sip and Unwind event perfectly aligns with our commitment to offering unique and enjoyable experiences. We look forward to more collaborations like these in the future.”
Attendees not only gained valuable insights but also had the chance to indulge in tasting popular Christmas dishes paired with Trivento Golden Reserve Malbec and Cavit Moscato wines. The event highlighted the versatility of Anchor cheeses and featured the renowned Grace Christmas ham glazed with Grace Sweet and Spicy sauce, adding a delightful gastronomic touch to the evening.
Attendees were enthusiastic, expressing their happiness at gaining more confidence in selecting wines. One shopper commented, “I’ve always felt a bit overwhelmed when choosing wines for special occasions. This event has given me the knowledge and confidence to make better choices, especially for Christmas celebrations.”
The event seamlessly combined education, enjoyment, and a sense of community spirit. As shoppers left the transformed space, they carried not just bags of groceries but also a newfound appreciation for wines, ready to uncork the holiday season with confidence and flair.
EDITOR'S NOTE: Oral Richards, group purchasing and head of retail, Derrimon Trading was incorrectly identified as Derrick Cottrell, chairman and chief executive officer of Derrimon Trading. We regret the error.