Red Stripe kicked off the festive season with a splash, offering 100 complimentary car washes at McMaster Carwash in Portmore, hosting its ‘Clean Car. Clear Mind.’ event as part of the world’s coolest beer company’s ‘Drink & Live Responsibly’ campaign.

The car wash was a unique twist of practicality and purpose to drive home the concept of responsible living. The initiative brought together scores of drivers for an important but entertaining conversation on responsible consumption. ‘Clean Car. Clear Mind.’ was designed to engage motorists in a meaningful way while promoting responsible drinking habits ahead of the busy Christmas season. Red Stripe reinforced the importance of having a clear mind so that the festive cheer does not come at the expense of safety, a company release outlined.

An 876Water hydration station also added to the event’s thoughtful touches, ensuring that drivers stayed refreshed and focused. It was a practical and subliminal encouragement to drivers to stay hydrated, especially when drinking. Drivers left with sparkling vehicles and a clearer understanding of the low, slow, no principles to apply their festivities. ‘Low, slow, no’ emphasises choosing low or no-alcohol beer, pacing alcohol intake, and abstaining entirely when underage, driving, or pregnant.