Savage Savo, Gyptian target international audience with collab
Published:Tuesday | May 3, 2022 | 12:09 AMSade Gardner/Staff Reporter
Savage Savo and Gyptian are aiming for an international audience with their song, Girls Want Love.
The single, released late last month on Savage Ent, carries all the light, summer feels of an R&B and pop record, which Savage Savo said was strategic.
“He and I have that international market, so we wanted to revamp all of that, give the fans dem back some proper music weh dem can vibe to, and then we a sing for the ladies who we’ve always been for,” Savage Savo told The Gleaner.
The artiste said they have been wanting to work together for some time, and the opportunity presented itself after he went by Gyptian’s studio with one of his rhythms. The Hold Yuh singer loved the beat and Girls Want Love was recorded before the day ended. Being a multifaceted businessman, Savage Savo got to producing, mixing and mastering the track. He is also responsible for the 4K-quality music video which he put together after going through his own video-editing course of sorts.
“Mi kinda realise seh, fi get videos done, it kinda technical and costs a lot. So we a do business now and see that, the more you can gain while spending less, the better it is ... . Mi decide fi go on YouTube and Google some stuff on how to create a viral video, and downloaded some software. I studied a couple stuff for a couple days, then I tried it.”
It was a learning process as he said he created a first video which was age-restricted because of skimpily clad women, forcing him to create the current video.
“It’s going good as the people reposting the video and watching it are mostly like foreigners, overseas white people. So we are getting back up on that fan base more.”
But it’s more than just having foreigners know the music. Savage Savo recognises the financial rewards that await by targeting standardised and commercial music markets.
“It’s there that the music really sells and makes money. So we as Jamaicans need fi try and do more of that – love songs – cause reggae music is big ... . Mi nuh see none of the Jamaican artistes big like Shatta Wale and certain man weh sing our dancehall and reggae in a different zone, but dem still a use our thing like SOJA who came and win the reggae Grammy the other day. That will show you being a Jamaican don’t have nothing to do with sales and the winning of a Grammy. You have to do the international music for the international fans; you can’t just be singing for Kingston, St James, St Catherine and St Elizabeth. You have to sing for the whole world and ‘Gypi’ is a world singer and I’m a world deejay, singer, everything,” Savage Savo declared.