Peloton cuts ties with Diddy

New York-based exercise equipment and media company Peloton has reportedly “paused” the use of Sean ‘Diddy’ Combs’ music and his series on its platform.

The 54-year-old rapper was hit by a wave of lawsuits in late 2023 and early 2024, including allegations of sex trafficking and sexual assault.

Last Friday, a video was released by CNN showing him launching a brutal attack on his 37-year-old ex, Cassie Ventura, at a now-closed Los Angeles hotel, and he’s issued a grovelling apology.

Combs didn’t mention Cassie directly by name in his apology video, which was released on Instagram, and used it to say it was hard for him to talk about “dark” times, before telling his followers he went into therapy and rehab and sought God’s help after he battered Cassie.

Combs said on Sunday about the footage of him beating Cassie that he had hit “rock bottom” when it was captured, adding he was disgusted with himself over the incident then and now.

TMZ reports that Peloton wrote a message on its private members’ Facebook group in response to a disgruntled user’s suggestion that the company’s “next purge needs to be all Diddy classes”.

“We take this issue very seriously, and can confirm Peloton has paused the use of Sean Combs’ music, as well as removed the Bad Boy Entertainment Artist Series on our platform.

“This means our instructors are no longer using his music in any newly produced classes. Again, thank you for sharing your concerns and thank you for being a member of our Peloton community,” Peloton told members.

Meredith Firetog, a partner at Wigdor LLP, the legal firm representing Cassie, responded to Page Six in a statement: “Combs’ most recent statement is more about himself than the many people he has hurt.”

Referring to the mountain of other accusations of abuse Combs is currently facing, she added: “When Cassie and multiple other women came forward, he denied everything and suggested that his victims were looking for a payday. That he was only compelled to ‘apologise’ once his repeated denials were proven false shows his pathetic desperation, and no one will be swayed by his disingenuous words.”

The cases against Diddy remain active, and he has denied all claims against him.