Spur Tree Spices shakes things up with the launch of new look

Specially invited guests were in a celebratory mood last week for the official launch of Spur Tree Spices’ new product lines, when they received an unexpected visitor during the official proceedings. Eyes glared as the room shook to alarming proportions, indicating the emergence of an earthquake. Advised to leave the building, attendees returned to the boardroom once it was cleared to do so, only to be greeted by the notion that the local brand was surely shaking things up with its tasty initiative.

Laughter erupted soon after, lightening the thickness of panic that previously filled the air. Prior to the formalities of the evening, politicians, business officials, entrepreneurs and food lovers alike all gathered at the offices of the Jamaica Promotions Corporation (JAMPRO) in Kingston, to commemorate successful collaborations and culinary mastery that have led to this authentic pioneering movement.

There, persons were able to savour the delights of the Spur Trees Spices in action, presented in the mouthwatering indulgence of curried chickpeas, fried wings, as well as barbecued chicken with festivals. Returning for third and fourth servings, they partook in this palate-pleasing revelry while admiring the new look of the products in their midst on fabulous display.

This stood as a delicious precursor for the dynamic speeches which followed, highlighting the Jamaican-owned company’s rich history that spans over decades and its determination to deliver the very best in authentic island. And, of course, the refreshingly new state of the diverse line of products.

Orators spoke very highly of the company’s founder, Harrinarine Mohan Jagnarine, who was lauded for making it his mission to bring the quality of Jamaican herbs and spices to the spotlight, even at the expense of opening his own farms when it was difficult to source from others. His aim has always been to make the brand a household name, both locally, as well as globally. Breaking into the international market is no easy feat, but Jagnarine has remained steadfast in this goal and has successfully accomplished this undertaking thus far.

Some of the exciting products which entered the chat included the range of dry oxtail, curry and jerk seasonings. These only require one step: just add meat. In the display aisle, invitees were introduced to the all-purpose and brown stew seasoning as well. The tour continued with the classic, smoky and Korean barbecue sauces perfectly perched on a grill. And who could forget the island-style fry chicken mix standing proudly in the traditional Dutch pot?

Innovative products like the tinned ackee in brine, callaloo in brine and the Hellshire-style festival mix showcased in the food exhibit, received a special mention for doing well on the international market, bringing a taste of home to individuals residing overseas.

The inspiring new look of the products pays homage to Jamaica in unique fashion, with many feasting their eyes on the myriad of vibrant colours which compliment the radiance of flavour on the inside.

krysta.anderson@gleanerjm.com