JTB attracts record-breaking numbers to its One Love ‘Rum ‘N’ Reggae’ Windsor Races in the UK Racegoers flock to the Jamaican themed event in their thousands - Racegoers flock J’can-themed event in record-breaking numbers

flavours of the island were brought by the Jamaica Tourist Board (JTB) to Windsor in the United Kingdom, at the Jamaica One Love Rum ‘N’ Reggae race night. Attracting more attendees than ever before, the event was aired on Sky Sports across the country.

Jamaica was headline sponsors and the race meet featured the best selection of Jamaican rums, reggae beats, as well as authentic Jamaican food that tickled the taste buds.

Four of the races were also named with a Jamaican theme: The Jamaica One Love Handicap; The Jewel Runaway Bay Stakes; The Cool Running Handicap and The Visit Jamaica Summer Handicap, with the winners in each race receiving tumblers and a bottle of Appleton Rum.

As part of attracting new UK visitors to experience the destination, the Jamaican-themed race night encouraged all attendees to don their Caribbean-style outfits and enter the ‘best-dressed’ competition for the chance to win a family holiday of a lifetime to Jamaica. Up for grabs was a stay at the all-inclusive Jewel Runaway Bay Beach & Golf Resort, flights and transfers.

Attendees were treated to live reggae entertainment from well-known group Marley Revival. Racegoers also enjoyed an authentic Jamaican rum experience, which included rum cocktails and tastings, and the island’s famous jerked chicken.

As part of the sponsorship package, the JTB hosted some of its most valued trade partners and media to inspire them to feature the destination in their newspapers and magazines.

Elizabeth Fox said, “This year was our first time sponsoring the Windsor races and we are thrilled with just how many attendees it attracted. It just goes to prove that Jamaican culture, especially it’s gastronomy and music, is world-famous. By showcasing this to an untapped, target audience as part of this marketing activation, we have demonstrated that Jamaica offers a whole host of exciting experiences for UK holidaymakers planning their next holiday.”