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Rihanna and PUMA launch Creeper Phatty Earth Tone

Published:Friday | April 19, 2024 | 12:07 AM
For Rihanna, her PUMA x FENTY Creeper Phatty shoe collaboration is the prefect starting ground to eventually create a clothing line for children.
For Rihanna, her PUMA x FENTY Creeper Phatty shoe collaboration is the prefect starting ground to eventually create a clothing line for children.
Rihanna attends the London launch of the FENTY x PUMA Creeper Phatty Earth Tone in the neutral totally taupe.
Rihanna attends the London launch of the FENTY x PUMA Creeper Phatty Earth Tone in the neutral totally taupe.
Ayra Starr poses for photographers upon arrival at the FENTY x PUMA Creeper Phatty Earth Tone sneaker launch party at Tobacco Dock, in London on Wednesday.
Ayra Starr poses for photographers upon arrival at the FENTY x PUMA Creeper Phatty Earth Tone sneaker launch party at Tobacco Dock, in London on Wednesday.
Aitch poses on the black carpet.
Aitch poses on the black carpet.
Centre: British singer Celeste chose a latex look.
Centre: British singer Celeste chose a latex look.
The FENTY x PUMA Creeper Phatty Earth Tone in totally taupe.
The FENTY x PUMA Creeper Phatty Earth Tone in totally taupe.
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Rihanna launched her new FENTY x PUMA Creeper Phatty Earth Tone collaboration on Wednesday at the Tobacco Dock in London, England.

The platform shoe features luxe, nubuck materials and touches of gold in three distinct colourways – totally taupe, green fog and warm white.

The original Creeper was launched back in September of 2015 as a platform version of PUMA’s Suede sneaker and was named Shoe of the Year by Footwear News in 2016. The Creeper Phatty, Rihanna’s iteration of the shoe, is bigger, with an oversized design and stacked gum sole.

The exclusive taupe colourway is now available for sale, while the green fog and warm white will launch on April 25.

Speaking with reporters at the launch event, Rihanna talked about the collaboration, music and fashion.

She is planning to build on her new PUMA x FENTY Creeper Phatty shoe collaboration by eventually creating her own clothing line for children. She said: “My inspiration for design has been – I’ve gotten the opportunity to start that with Puma, designing kids shoes through the Avantis and now we’re doing the Creepers.

“It’s really fun, it’s cute to see my kids like wear stuff that … I made and designed. It’s really incredible.”

She even shared why she initially found it difficult to dress her young sons.

The 36-year-old singer explained that it wasn’t until she found “the biggest hack” – mimicking the outfits worn by her partner – that the process became more clear-cut. She explained: “When I dress them, I always try to dress them like Rocky.

“Because I always envision dressing a girl, right? We all do as women, like, ‘Oh, I’m going to dress her in these cute little things,’ but then you get sons and you’re like, ‘What do I do?’ and I was like, ‘You know what, I have the biggest hack – their dad.’”