Celltick partners with C&W to bring startscreen to Android devices

Celltick, a global leader in mobile marketing, announces a partnership with leading Caribbean and Latin American network provider, Cable & Wireless Communications (C&W). C&W will provide a branded, localised and customised version of Celltick's Start on its Android phones across its Caribbean and Latin American markets.

Start provides users with an intelligent next-generation startscreen giving users what they want most when they wake up their phones. The Start platform learns from the way users operate their phone and provides convenient productive ways to enhance the intelligence of the device. C&W users will get a new startscreen on their Android devices under the C&W brands- Flow, LIME, Mas Movil and BTC. Users will be able to better utilise their phones and personalise their devices with stickers, interactive themes as well as play games on their first screen.