Scotiabank educates customers on the ease of digital banking

Scotiabank is on a drive to encourage customers to discover the convenience of doing banking using digital platforms. Through a series of educational initiatives across the island, the bank has been demonstrating to customers how easy it is to use Scotia Online, the Scotia mobile app, or ATMs to complete transactions.

Customers can access a wide range of services from their mobile devices, including transferring money, paying bills, making deposits, checking balances, viewing statements, and topping up their mobile phones.

"Our job is to make banking more convenient and accessible and to educate our customers on easier ways to do business with Scotiabank," said Audrey Tugwell Henry, executive vice-president of Scotiabank.

"Digital and mobile banking are core to our growth strategy, and it is important that customers are aware of the technological options available to them through our Scotia Online, mobile and ATM platforms," Tugwell Henry added.

Customers have demonstrated their appreciation for these alternative channels, with more people now utilising these digital banking options. There has also been an increase in digital and ATM transactions as persons are choosing the convenience that comes with these channels.

"This shift is as a result of a number of educational initiatives that have been rolled out across the island and ably supported by the introduction of Wi-Fi in the branches. Digital banking offers convenience and better accessibility for people to conduct their business," Tugwell Henry said.

The process of education has been continuous, including a roadshow that took the digital message to branches in Kingston, St Ann and Montego Bay. In addition, branches are equipped with customer relationship representatives, or digital ambassadors, whose primary responsibilities include engaging the customers with the digital banking options.

Most recently, the communities of Claremont, St Ann, and Frankfield, Clarendon, benefited from this educational exercise, as customers were encouraged to download the Scotiabank app or signup for Scotia On line.