The Digicel squad (from left) Racquel Graham, Sue-Ann Nembhard, Nadeisha Vassell and La-Tonya Robertson.
CIBC FirstCaribbean Bank's Nesha Bullock and Kevin Sunarth 'break bread' with Digicel's Olivia Tate.
Paula Roach and her son Josef enjoy a bite in-between the races.
Glued to the large screens are (from left) Digicel Business' Joy Clark, her husband attorney-at-law Maxim and brother-in-law Hugh Roach.
Enjoying the festivities and each other's company are VistaPrint's Nigel Thomas, his wife Phyllis (left) and Staceian Samuels of Holiday Inn.
Sergio Gonzalez of Hospiten and his wife Milena Jeziorska representing Jamaica loud and proud.
Digicel Business' Joy Clark (centre) stands at attention as the world's fastest man, Usain Bolt, gets ready to run the 100 metres. She is joined by some of her key customers and members of her family.
The west was not to be left out of the excitement during Sunday's 100m men's final. Digicel hosted a watch party at Margaritaville in Montego Bay. Here are the highlights.
