Key players in the Digicel Grand Prix Athletics Championships team up during the event launch at the Terra Nova Hotel on Wednesday. They are (from left) Tanya Lee, vice-president, marketing, Sportsmax; Janelle Brown, marketing executive, Honey Bun; Racquel Nivens, marketing manager, GraceKennedy Ltd; Olympic, World Championships 100-metre champion and Digicel brand ambassador, Shelly-Ann Fraser-Pryce; Kamal Powell, senior sponsorship and development manager; Mitch Watson, marketing director, Pepsi; and David Walton, managing director, Pure National Ice.