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Burger King and Tru Shake announce Premier League sponsorships

Published:Wednesday | January 13, 2021 | 12:14 AM
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Arlene Martin (left), acting general manager, Professional Football Jamaica, touches elbows with Sabrena McDonald Radcliffe, head of sales and marketing at Restaurant Associates Limited (RAL), while Oshane Thoms, brand manager, Popeyes and Little Caesars P
Contributed
Arlene Martin (left), acting general manager, Professional Football Jamaica, touches elbows with Sabrena McDonald Radcliffe, head of sales and marketing at Restaurant Associates Limited (RAL), while Oshane Thoms, brand manager, Popeyes and Little Caesars Pizza, shares in the moment, after RAL signed on as a club sponsor of the Jamaica Premier League.
From left: Lauren Mahfood, marketing manager of Trade Winds Citrus; Arlene Martin, acting general manager of Professional Football Jamaica; and Keresha Ferguson, marketing coordinator, Trade Winds Citrus, pose with bottles of Tru Shake after Trade Winds Ci
Contributed
From left: Lauren Mahfood, marketing manager of Trade Winds Citrus; Arlene Martin, acting general manager of Professional Football Jamaica; and Keresha Ferguson, marketing coordinator, Trade Winds Citrus, pose with bottles of Tru Shake after Trade Winds Citrus signed on as a club sponsor of the Jamaica Premier League.
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Professional Football Jamaica has secured two additional club sponsors for the Jamaica Premier League, bringing the number of companies that have so far committed to the competition to eight.

Restaurants Associates Limited, through their Burger King brand, and Trade Winds Citrus, using their Tru Shake brand, were announced as club sponsors at The Jamaica Pegasus yesterday.

This puts Professional Football Jamaica at 80 per cent of it’s $100-million club sponsorship target, having announced Yummy Bakery, Jamaica Producers, Indies Pharma, Wisynco, JMMB and Mount Pleasant Academy as sponsors to date. Digicel are presenting sponsors.

Sabrena McDonald Radcliffe, sales and marketing manager at Burger King, says this continues their long association with football.

“Restaurants Associates Limited, through our Burger King brand, has been supporting football for many years at the high-school and club levels. We’ve sponsored teams like Mount Pleasant and Dunbeholden in the Premier League, and we were sponsors of schoolboy football for five years. Coming on board for the Jamaica Premier League is just a natural transition,” said McDonald Radcliffe.

PERFECT PRODUCT

Trade Winds Citrus’ new protein shake brand, Tru Shake, will also now be associated with the country’s top football competition, and Marketing Manager Lauren Mahfood is pleased with the company’s association with the 2021 season.

“We all know football is the heart of Jamaican sports, and we have developed the perfect product for athletes. Tru Shake is a highly nutritious product packed with nine grams of protein and 30 per cent calcium, which will allow the footballers to replenish their bodies and get the nutrients that they need. We are happy to be on board as a sponsor and we are ready to shake things up,” said Mahfood.

Acting General Manager of Professional Football Jamaica Arlene Martin also expressed that the sponsorship target is squarely within reach and is looking forward to taking the next step towards the new campaign.

“We are still in talks with other prospects and look forward to securing, or maybe even exceeding our sponsorship target for the 2021 season, after which each club sponsor will be assigned to their respective clubs via a draw to be conducted later this month,” said Martin.