Badminton Academy excited over Lifespan partnership

THE JAMAICA Badminton Academy has partnered with Lifespan Water, for the latter to become the official sponsor of the organisation’s Shuttle Showdown in September.

Kenneth Anglin, co-founder of the Jamaica Badminton Academy, is confident that the collaboration is a watershed moment for the sport of badminton in Jamaica.

“Having a brand like Lifespan Water support Jamaica Badminton Academy is a step towards growing the sport in Jamaica. As a big leader is supporting their local community, Lifespan’s decision to stand behind our academy shows that they believe in the transformative power of badminton and the impact it can have on our communities,” said Anglin.

Lifespan Water will help set up hydration stations for athletes, officials, and visitors at each event and will replenish them as needed.

General Manager of Lifespan Robert Scott, is also ecstatic about the partnership.

“We here at Lifespan love all things sports, and together, with the Badminton Academy, we will ensure to inspire athletes at all levels. Hydration is of paramount importance to sportsmen and women, and we are happy to fulfil this need,” Scott said.

Coach Katherine Wynter believes that Lifespan is an essential addition to the upcoming Shuttle Showdown as staying hydrated is an often unrecognised need for good performance on the court.

“Lifespan Water will provide quality hydration to our athletes during the competition. Not only does it provide additional nutrients and minerals that will help prevent dehydration, but staying hydrated can reduce the risk of injuries of our players.

“It will also help to regulate their body temperature in between plays and aid in their recovery after their match is done,” said Wynter.

The Jamaica Badminton Academy has a busy schedule, starting next month.

The academy will be competing in Summer Swing in July, Club Knockouts in September, All Jamaica in November, and Super Series in December.

There will also be the Pan American Junior Championships in July and the CARIBACO International Championships in August.

Dr Matthew Lee, co-founder of the Jamaica Badminton Academy, also sees the partnership as beneficial.

“It’s a good feeling to know that such a reputable brand believes in our academy’s initiatives. I feel as though this is just the start of getting more people interested in badminton, and I’m glad that Lifespan is a part of that,” said Lee.

The Jamaica Badminton Academy was founded in 2020 and is dedicated to ensuring that players have a safe space to enrich their lives through sport.