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Elizabeth Hurley sets new Guinness World Record

Published:Monday | October 4, 2010 | 12:00 AM
Elizabeth hurley

Elizabeth hurley and Evelyn Lauder, representing beauty brand Estee Lauder, were presented with an official certificate at the Empire State Building in New York on Friday in recognition of 'Most Landmarks Illuminated for a Cause in 24 hours', after bathing 39 iconic places around the world in pink light to mark the start of Breast Cancer Awareness Month.

Elizabeth said: "We are thrilled to be creating a new Guinness World Record commemorating an important initiative started by Evelyn Lauder 11 years ago. It's an honour and privilege to travel around the world with Evelyn, illuminating landmarks in pink lights and sharing our awareness with everyone we meet.

"It's wonderful to see the global impact that these illuminated landmarks have, motivating women to see their doctors regularly, perform a monthly breast self-exam, and get an annual mammogram if they're over the age of 40. Our goal is to spread this message to women in all corners of the world."

To officially inaugurate the new category, a minimum of 24 pre-approved landmarks needed to be illuminated in pink for at least 10 minutes in a 24-hour time period.

The effort began in Australia, with the illumination of Federation Square in Melbourne and the National Library of Australia in Canberra, before around the world to places including Taj Mahal in India, Burj al Arab in Dubai, Lentos Museum in Austria, Mexico's Angel de la Independencia and Tokyo Tower in Japan, culminating with the Empire State Building in New York.