A jazzy time in the booths
Janet Silvera, Senior Gleaner Writer
WESTERN BUREAU:
The Johnnie Walker booth provided a journey steeped in whisky, Flow and HBO announced a major coup, Riu's ackee and salt fish attracted the stars, and LIME was the place to party; all at the Jamaica Jazz and Blues Festival 2011.
As the Trelawny Multi-purpose Stadium played host to thousands of patrons last weekend, the corporate skyboxes circling the venue created the perfect oasis for savouring three nights of the art of music. Johnnie Walker stood out with its black-and-gold double-deck façade and a giant striding man was the epicentre of the 15th staging of the festival.
Patrons got a unique opportunity to not only 'taste' the world of Johnnie Walker, but to sample the whisky. Under the 'Taste More' campaign, led by regional brand ambassador Arturo Savage of Venezuela, patrons learnt about the many flavours of Johnnie Walker Black Label.
While Savage gave lessons, Flow and HBO were busy announcing that Jamaica will be exposed to an astounding 300-million viewers in 23 countries across the Caribbean and Latin America as they team up to produce and release a special programme - the Making of a Jazz Festival. The HBO-produced programme will not only feature vignettes of the festival, but will also spotlight places of interest in Jamaica.
The booth, flocked by the international and local artistes, was Riu Resorts. Immediately after their performances, artistes converged there, many of them hearing about the Mexican executive chef's conversion of the Jamaican national dish - ackee and salt fish. Tarrus Riley, Diana King, Natalie Cole's band members and Paul Peress all dropped by.
Over at LIME, that's exactly what Grace Silvera, Garry Sinclair, Chris Dehring and the man of 'Scotch', Don Creary, spent their waking hours doing - lyming! LIME has found a new lease on life and they weren't about to keep quiet, LIME Mobile TV and all.
But despite all that, the most inviting booth was the eye-catching Jamaica Tourist Board edifice.