My Dream Outlook
Published:Sunday | July 10, 2011 | 12:00 AM
This is the second in our series of special features on the sponsoring partners in the highly anticipated Smirnoff Dream Weekend set for Negril, Westmoreland, from July 29-August 1.
Last Sunday, we placed Nathaniel Palmer, events manager - LIME, and Julian Patrick, manager, sponsorships and promotions for the National Commercial Bank, in the spotlight. This week, we look at Tru-Juice's Kim Lee and Pepsi's Carlo Redwood.
Kim Lee - head of marketing, Tru-Juice
What's your business style?
Do you know the fable of Sisyphus? I never give up.
What was your first job?
Toasting and applying condiments to buns at McDonald's.
What's your favourite Smirnoff cocktail?
A Hollywood (aka Woo-Woo).
What's your favourite getaway location?
My 40th birthday in New York City.
Describe your office personality.
Ready for anything.
Describe your after-work personality.
My after-work personality is one that is very quiet and subdued. I am content to read, listen to music, and take in my surroundings.
What is one thing your colleagues wouldn't know about you?
I eat Ramen noodles out of the pot with chopsticks.
What's your must-have business accessory?
Prayer
Name one thing you must do in the next five years.
Make sure my children's college fund is substantial.
What was your last piece of retail therapy?
I am not a shopper, so retail is not therapy for me.
Your Brand + Dream = ?
Blissful Dreams.
Carlo Redwood -
What's your business style?
I believe that the best outcome is achieved through the contribution of the entire team. So, I would say my business style is about capitalising on the energy and ideas of all the people I work with to over-deliver against my objectives.
What was your first job?
My first job - apart from holiday jobs - was as assistant store manager at Hi-Lo Food Stores in Liguanea.
What's your favourite Smirnoff cocktail?
My favourite Smirnoff cocktail in the Smirnoff stinger made with Smirnoff and Ting.
What's your favourite getaway location?
My favourite place to get away, by far, is Portland.
Describe your office personality.
I would describe my office personality as being very energetic, as I try to stay connected with all aspects of the business.
Describe your after-work personality.
I would say, outside of work, I am not much different from how I am at work. I enjoy socialising with people.
Tell us one thing your colleagues wouldn't know about you.
That I am actually somewhat of a introvert. Though I enjoy socialising with people, I like spending time alone just as much.
What's your must-have business accessory?
BlackBerry, of course.
One thing you must do in the next five years.
Seeing the FIFA World Cup live.
What was your last piece of retail therapy?
What's retail therapy?
Your Brand + Dream = ?
Pepsi has been associated with the biggest names in music globally from Michael Jackson to Britney Spears to Ray Charles to Beyoncé. In Jamaica, we have been taking the same approach under the Pepsi Music platform, associating the brand with only the best in music. Pepsi is proud to be the exclusive carbonated drink, and Aqua the exclusive water sponsor of the number-one party weekend in the Caribbean, Smirnoff Dream Weekend.