Scotia rolls out new campaign

Scotia Investments has launched a Core Values brand campaign which highlights the common ground Scotia Investments shares with people who have crafted pathways to success.

"This campaign demonstrates our values as a company and the greater value we provide in meeting the needs of our clients," said Lissant Mitchell, chief executive officer, Scotia Investments. "There is a lot of common ground between how our clients establish parameters for success and what is important to us at Scotia Investments, and this campaign tells that story." The campaign includes a series of print ads and 30-second TV spots that focus on three themes:Focus, Trust and Expertise.

The ads feature declarative statements that are designed to illustrate the shared values of Scotia Investments and its clients. The ads also describe the actions Scotia Investments takes in advancing the interest of clients.

Social media

Additionally, the campaign's social media component features videos of Derrick Cottrell, managing director of Sampars Cash and Carry; and Rachael McDonald, founder and director of Fundaciones, who discuss their personal journeys to success. As part of a supporting social media promotion, Scotia Investments Facebook fans can make their own videos on the subject of success for a chance to win $100,000. Details of the promotion may be viewed at: facebook.com/ScotiaWealth.

Scotia Investments Jamaica Limited is a subsidiary of Scotia Group Jamaica Limited and represents the investment arm of the Group. Scotia Investments currently offers the widest array of investment products and services in Jamaica which includes

• Money market investment products
• Unit trust & mutual funds
• Stockbrokerage and equity trading services
• Pension & asset management
• Cambio services.