Pay Attention brings heat

Lovers of hip hop music and lyricism will have to wait no longer as Pay Attention, one of the few events catering to that genre in Jamaica, returns on Saturday July 19 inside Club Indulge, South Beach Café.

The two-year-old party and showcase series went on a short hiatus after its March staging this year to allow for expansion of the brand.

"The local hip hop community has grown and there is more attention from the media than before," says host and local rapper, TSD.

"We played our part in that and we wanted to continue doing so, but by creating more avenues. Hence, in the near future, we'll be producing promotional mixes as well as visual content, for both online and television."

The return of Pay Attention will feature resident DJ, Inztinkz, and Deadline Sound providing the musical selections as well as performances by Wayne Hevy, Gamble G, Kash Kapri and Massy the Creator.

Gates open at 9 p.m. and showtime is set for 10:30 p.m. Admission is $600, while ladies enter under two-for-one conditions until showtime.

Drink specials, courtesy of South Beach Café, will be available at the bar.

Partners of Pay Attention include Gambling House Recording Studio, Hype TV, MediaBlu Caribbean, JAE Magazine, Electro-Tech Productions, Hot 102 and Rebel by King. Follow @PayAttentionJA on Twitter and visit http://www.facebook.com/payattentionja for more information and regular updates.