‘More Pints, More Life’

Khadine ‘Miss Kitty’ Hylton, attorney-at-law and media personality, will host the fourth edition of The Miss Kitty Blood Drive, in partnership with itel’s 4Ys Foundation on Friday, July 7. The blood drive’s theme: ‘More Pints, More Life’, is set against the backdrop of the National Blood Transfusion Service’s target to supply at least 75 per cent of blood requested across the island. The theme is a call to action to develop a stronger and more proactive culture of donating blood in Jamaica, over the long term.

“The Miss Kitty Blood Drive is back and we are meeting people where they are by making the blood donation process more accessible, friendly and informative. In essence, we are taking the fear out of the process and turning it into a fair. The idea is that, as a country, we need to disrupt this pattern of people donating blood only in response to an urgent appeal. We need people, who are in good health, to donate often – once it is safe to do so,” said Miss Kitty.

Yoni Epstein, chief executive officer and chairman of itel, shared that the Miss Kitty’s Blood Drive aligns with the mission of the 4Ys Foundation. “At itel, we believe that profits cannot be the sole measure of success and it’s hard to overstate that health is wealth. So, we’re pleased to be partnering our Brand Ambassador, Miss Kitty for this important and well-needed blood drive. This activity will not only help to fill the blood bank, but it will also help to dispel a lot of misinformation around donating blood and at a minimum, provide health screening opportunities,” Epstein said.

The blood drive will take place at itel’s office located at 22 Chalmers Avenue, Kingston 10, from 8 a.m. to 6 p.m. There will be entertainment, refreshments and a variety of booths with informative and engaging activities and displays.