Lifespan shines at International Taste Institute’s Superior Taste Awards

Lifespan Spring Water has been awarded a Superior Taste Award, scoring two out of three stars at the prestigious International Taste Institute’s Superior Taste Awards.

According to Lifespan, this accolade, representing a score between 80-90 per cent, highlights its spring water as a remarkable product, as recognised by a panel of expert tasters.

Known for its rigorous evaluation of food and beverage products, the International Taste Institute presented Lifespan Spring Water with this high honour based on what it considered the product’s exceptional taste and quality.

“We are incredibly proud to receive this recognition from the International Taste Institute,” said Nayana Williams, CEO and founder of Lifespan Spring Water. “This award underscores our dedication to providing pure, high-quality spring water that not only meets but exceeds the expectations of our customers. It’s an affirmation of our ongoing efforts to ensure that every bottle of Lifespan Spring Water offers a refreshing and superior taste experience.”

The Superior Taste Awards is an annual award ceremony, celebrated globally for their rigorous judging process, which involves blind taste tests conducted by a panel of 250 independent expert chefs and sommeliers. The award recognises products that successfully meet five distinct criteria: vision, olfactory, taste, final sensation and texture. These are known as the five International Hedonic Sensory Analysis criteria.

Flowing from the Blue Mountains, Lifespan Spring Water’s source is known for its pristine quality and purity and continues to be a cornerstone of the brand’s success. The company said it remains committed to sustainability and environmental stewardship, ensuring that its practices reflect the same high standards that are applied to its products.

“At Lifespan, we are dedicated to delivering pure, refreshing spring water sourced from the heart of nature. Committed to quality, sustainability, and innovation, we ensure that every bottle provides a crisp, clean taste, while preserving the environment for future generations,” Williams concluded.

Lifespan Spring Water recently signed singer-songwriter Olaf Blackwood as its newest ambassador. This partnership, along with the Superior Taste Award, positions the company on the perfect path to further expand the brand to international markets, specifically the US and European markets.