Judie O’Sullivan elected to Jamaica Co-operative Automobile Limousine board

Judith O’Sullivan has become the third woman to be elected to the Jamaica Co-operative Automobile and Limousine (JCAL) Tours Limited board in the organisation’s 30 years.

The tourism marketing consultant was also the first female from the Ocho Rios, St Ann region to be named to the executive.

Speaking to Hospitality Jamaica last Wednesday, O’Sullivan, who will serve for a two-year term, said hard work and integrity is what she has brought to the table.

“Well, it’s hard work. Integrity is number one because you know how the work can be. Integrity is my motto,” she asserted.

She added that she is motivated to ensure that JCAL members benefit from being with the co-operative.

“I am really and truly motivated to have everybody benefiting from their investment here at JCAL. The members buy their buses and then join the cooperative. As members; they pay fees and everybody would want to invest to gain a profit; so what motivates me is to help to get these members realising profit on their investments.”

marketing expertise

Over the years, O’Sullivan has brought her marketing expertise to impact various areas of the business sector in the Ocho Rios region, both within and outside the tourism industry.

Currently, she is a marketing consultant for Five Star Water Sports, where “I assist them in the areas of cruise lines, just dealing with the marketing of their company – the tours, the weddings, everything to do with their operations. I assist in the marketing, the public relations, the familiarisation trips, all of that”.

Meanwhile, JCAL President Brian Thelwell has hailed O’Sullivan’s election, saying her presence would bring another perspective to the running of the board.

“The softer side of business is not necessarily in the male purview, so maybe a female would give us the opportunity to see another perspective that we might not have been able to see,” Thelwell said.

“Also, it means we’re welcoming diversity and encouraging others of the female gender who might believe that maybe they’re not worthy as far as performing in a man’s world. We want to ensure that persons develop their full potential and become whatever they can be; so from that regard we welcome her to the board, and we will take every opportunity to assist her in developing herself.”