Kandi King new head of marketing at Xodus Carnival

Kandi King, who, as the ‘Karnival Kween’, has a proven track record in the carnival space, has been appointed head of marketing at Xodus Carnival.

“King is poised to elevate Xodus’ brand presence and engagement in new and exciting ways, as she brings a wealth of experience to the Xodus team, and is wholly excited to push the brand forward,” a release from the entity sated.

In her role at Xodus Carnival, King will be responsible for developing and executing exclusive and comprehensive marketing strategies that align well with the company’s vision and objectives.

“The opportunity to lead marketing at Xodus Carnival excites me, because it allows me to merge my deep passion for carnival with the ability to innovate and push boundaries. Having worked in the carnival industry for well over a decade, I understand what resonates with carnival-goers. From owning a carnival concierge service to launching my V-Kut stocKINGS, I’ve always been at the forefront of enhancing the carnival experience and I plan to bring that same energy to Xodus, driving growth and engagement through personalised experiences, creative campaigns, and a focus on customer satisfaction,” shared King.

She outlined that her goals for the first year include amplifying the Xodus brand on an international level, creating deeper engagement with the existing audience, and driving innovation connecting with the community.

King’s appointment comes as the company is in preparation mode for its upcoming band launch, as well as its upcoming participation in Miami Carnival, and the team is thrilled to have her on board “as she comes highly versed in all things carnival”.

In welcoming King, Pierre Goubault, CEO of Xodus Carnival, hailed her “extensive experience and creative vision [which] makes her the perfect fit for this role”.

“This carnival season will be an exceptional one for Xodus, and we are confident that Kandi’s leadership will help us reach new heights and continue to deliver exceptional experiences to our audiences,” Goubault said.

With only a few months to go until band launches begin, Xodus promises an unforgettable season, complete with the most attractive costumes and carnival packages.