JN Foundation launches Photo Advocacy and Visual Arts competition

The JN Foundation has opened applications for its Motorcycle Helmet Safety Photo Advocacy and Visual Arts Competition, which aims to empower young Jamaicans to use photography and visual arts as tools for promoting safer road practices, with a focus on advocating for helmet use among motorcyclists and pedal cyclists.

Omar Wright, lead, environment and community development at the JN Foundation, said the competition builds on the original JN Resolution Project, retaining the core mission of that project to empower youth to use photography as a powerful medium for advocacy. It’s the second initiative by the Foundation to build on the Resolution Project, following last year’s Jamaica 60 Photo Advocacy Competition.

Winners of the Photo Advocacy and Visual Arts Competition will have the chance to win cash prizes valued at $50,000 and $150,000.

“This year, participants will be tasked with capturing images that highlight the importance of helmet use on Jamaica’s roads, advocating for safer practices, and raising awareness about road safety,” he explained.

He said the inclusion of visual arts in this year’s competition will challenge younger participants to create artistic helmet designs. This component aims to engage children, who are among the most vulnerable road users, by encouraging creative expressions around safety.

The competition will focus on training and equipping students from secondary, tertiary, vocational and skills training institutions across the island with the technical skills to capture images that inspire safer road usage. Secondary school participants will be organised into teams, although their individual submissions will be judged. Participants enrolled in schools at the tertiary level or who are enrolled in vocational or other skills training institution will participate as individuals. Workshops will provide students with training in photography techniques, advocacy, education on road safety, and their competition assignments, a release noted.

All participants will be encouraged to submit their entries digitally.

AWARDS CEREMONY

Wright said the goal is to create a collection of 20 to 30 impactful images that can be used in exhibits, publications, and road safety campaigns.

As with the last initiative, a panel of assessors, including master photographers Radcliffe ‘Ruddy’ Roye and Stuart Reeves and representatives from the National Helmet Wearing Coalition (NHWC) and the JN Foundation, will evaluate the submissions. The top entries will be selected through a preliminary review process, with winners announced at a special awards ceremony in January 2025.

For the visual art component, Wright said students ages eight to 12 years will produce creative art designs for motorcycle helmets. Parents are invited to assist with the application process, but the artwork must be completed solely by the child. A separate panel, including representatives from the JN Foundation and NHWC, will judge the designs, with winners also recognised at the awards ceremony.

Through this initiative, Wright informed that the JN Foundation Photo Advocacy Project hopes to empower 50 to 100 advocates, equipped with knowledge about Jamaican road users and the actions needed to reduce crashes and fatalities.

“By targeting younger audiences and encouraging the use of visual media, the project seeks to fuel road safety awareness across the country, particularly among those age 16-29, who represent a significant portion of Jamaica’s road users who are dying from motorcycle fatalities,” he explained.

Applications are open to Jamaican nationals enrolled in secondary, tertiary, vocational and skills training institutions for the photo advocacy component, and primary and preparatory schools only for the visual arts competition. Persons may submit their application via the JN Foundation website at jnfoundation.com. The deadline for submissions to the photo advocacy competition is October 10 and for the visual arts competition, October 15.