Growth & Jobs Kingston Creative promotes development of downtown Kingston

AS PART of a global push towards the growth of the creative economy and cultural district revitalisation, Kingston Creative has partnered with key stakeholders to spearhead the transformation of downtown Kingston. This placemaking initiative aims to celebrate the old city’s rich artistic heritage, enhance public spaces, and develop a focal point for culture and creativity. Under the theme ‘Design and Architecture’, the ArtWalk Festival, in partnership with Red Stripe Flavours, offered a dynamic platform to unveil potential architectural plans for the city’s future. Attendees were treated to innovative designs that blend Kingston’s historical charm with modern infrastructure, encouraging guests to envision a revitalised downtown where creativity, functionality, and sustainability coexist.

“We have a lot of architectural jewels that may not look so pretty at first sight, but they are beautiful structures that deserve appreciation,” shared Kingston Creative Director Doris Gross. “By showcasing these features, we hope to inspire greater awareness and a sense of pride in our urban landscape, particularly in downtown Kingston, while motivating building owners to restore and breathe new life into these gems.”

Kingston Creative invited the National Environment and Planning Agency (NEPA) to contribute to the ongoing dialogue on urban development. Camille Douglas-Stephenson, architect planner at NEPA, explained the organisation’s role in crafting a long-term master plan for local planning areas in Jamaica, with a focus on sustainability and community-driven growth.

“We are currently in the proposal stage, but our plans are deeply rooted in sustainability measures, including enhancing walkability and nurturing a strong sense of community,” Douglas-Stephenson stated. “The master plan spans 25 to 30 years and will be implemented in phases to ensure public input remains integral, while also integrating technological advancements. NEPA’s involvement ensures these developments reflect Jamaica’s unique characteristics, while aligning with UN global Sustainable Development Goals.”

Douglas-Stephenson shared the enthusiasm surrounding these ambitious plans, but acknowledged the long-term nature of the project. “One gentleman, who is 75, expressed his hope to live to 100 to see these plans come to life. The strategies are solid, but the key will be effective implementation.”

Downtown Kingston’s transformation into a hub for cultural tourism is already gaining momentum, propelled by strategic partnerships involving both the public and private sectors. The Tourism Enhancement Fund (TEF) has played a pivotal role in supporting initiatives like the creation of an art district in collaboration with Kingston Creative, while also improving infrastructure, including the development of sidewalks along the city’s historic reggae strip.

Dr Carey Wallace, executive director of the TEF, highlighted Kingston’s untapped potential as a cultural and real estate destination. “The features are already there — our topography, the seventh-largest natural harbour, and our rich cultural heritage, particularly in reggae music. We believe that developing downtown Kingston will unlock incredible economic opportunities,” said Wallace.

TEF’s involvement has extended to the redevelopment of critical cultural infrastructure, such as the murals and the route from Norman Manley International Airport to downtown Kingston, as part of a broader vision for the city. “We’re tackling it project by project, year by year, to build momentum. There’s a hump to get over, but we’re confident that we’ll soon reach that tipping point,” Wallace added, envisioning Kingston as a premier destination that seamlessly blends business and leisure, or as he coined it, “pleasure”.

Kingston Creative, for its part, has launched a public crowdfunding project called ‘Adopt A Block’, and plans to continue its work in upgrading the infrastructure along Water Lane. Upcoming enhancements include the addition of seating, lighting, signage, and shading, all aimed at creating a more inviting, pedestrian-friendly environment. These improvements are being driven by companies like Digicel, PwC and National Bakery Foundation, among others. Adopt A Block is expected to spark further revitalisation efforts, encouraging property owners to transform underutilised spaces along Water Lane into creative hotspots, such as cafés, art studios, and live music venues.