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ADA AutoCircuit, Kingston Edition

Published:Friday | March 3, 2017 | 12:00 AMLatara Boodie
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Representatives from Stewarts Automotive, ADA, and RJRGLEANER Media Group were eager to show their ‘passports’.
From Left: Kent LaCroix, chairman of Automotive Dealers Association of Jamaica Ltd; Terry-Anne Wilson, assistant manager, Business Development and Marketing at The Gleaner; Tom Connor, managing director at Toyota Jamaica; and Major Gregory Webster, managing director of Fidelity Motors Ltd.
Tracy-Ann Fletcher of Toyota Jamaica and David Crawford, Fidelity Motors Ltd marketing officer.
David Morgan, senior sales rep – Nissan; Cimmerian Sinclair, personal banking officer, Scotiabank; Jerome Jarrett, assistant manager – personal banking Scotiabank.
From left: Christina Hudson – Group After sales manager; Jackie Stewart Lechler – managing director; Amanda Lechler – special projects manager for Stewarts Automotive Group.
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The Automobile Dealers Association of Jamaica launched its very first Kingston edition of the ADA AutoCircuit at the Valencia, Spanish Court Hotel (Worthington), on March 2nd, 2017. The event was hosted by media personality Terri Karelle Reid, who thoroughly informed the participants about the many different aspects within the AutoCircuit. This exclusive auto show will be held from March 9 - 12, 2017. It will feature five automobile dealers, at seven different locations, portraying brands that range from economy to luxury.

The AutoCircuit was designed to resemble the path of a race car circuit. Participants were granted their AutoCircuit 'Passport', which permits them to move from dealer to dealer. This passport gives each person the opportunity to test drive and preview a number of the top cars currently in Jamaica within the four-day auto show.

Representatives from Automobile Dealers Association, Fidelity Motors, Magna Motors, KIG, Stewarts Automotive Group, and Toyota Jamaica were briefed on the rules and regulations regarding the AutoCircuit. At the end of the event, several of the different brand-marketing officers made themselves available for a test drive of the various automobiles in order to kick-start the circuit.

By participating in the circuit, persons will have the opportunity to enter the 'Get There' Competition. The Grand Prize for this competition is a trip for two to the 16th IAAF World Championships in London. The second-prize winner will receive a weekend for six at the Windjammer Villa in Silver Sands, Trelawny, and the third-prize winner will receive a 40-inch Samsung SmartTV.