Chris Martin teams with No Disrespect campaign in NY

Reggae singer Chris Martin has teamed with the New York-based Kulture Movement on their #NoDisrespect Campaign, a project which aims to educate the youth on behaviours that garner respect, without resorting to violence. As part of the campaign, he will be visiting two schools in Brooklyn this week.

The campaign is being spearheaded by Shani Kulture of Hot 97.1 who tapped Martin for a school tour, which sends him to New York City public schools where he will lead workshops and engage with the kids in spreading his message of positivity and self-worth. The I’m A Big Deal singer, who is delivering positive vibe and a hopeful message to kids at a crucial time in their lives, has acknowledged the importance of mentorship in the lives of children.

“Kids need more than positive messages, they need the elders to take time to encourage them,” Martin is quoted in a press release.

“I want to tell the youth to keep reaching for your dreams, and never stop dreaming about what can come next,” he added.

As part of his educational, philanthropic mission, he was scheduled to perform on Wednesday at the American Foundation For The University of the West Indies (AFUWI) 22nd Annual Legacy Awards Gala to help raise funds for the University of West Indies Scholarship Fund

Hoping to build upon his momentum as one of the budding vocalists in reggae Martin’s sophomore album, And Then, will be released on May 3 on VP Records. Several singles, Bun Fi Bun, Come Back and Can’t Dweet Again, have already been released, while the focus track, Life, will be out March 15.

And Then is the follow-up to Martin’s début full-length album, Big Deal, which reached the top five on the Billboard Reggae Charts in 2017.