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Arts on display as Red Stripe celebrates ‘joy of true togetherness’

Published:Tuesday | April 12, 2022 | 12:07 AM
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Veteran dancehall artiste Baby Cham delivered a stunning performance during Red Stripe’s 2022 long service and Stand Up awards.
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Veteran dancehall artiste Baby Cham delivered a stunning performance during Red Stripe’s 2022 long service and Stand Up awards.
Spirits were high as Red Stripe managing director Luis Prata (front centre) and team members stopped for a fun group shot after they arrived at the Hyatt Ziva/Zilara Resort in Montego Bay for their 2022 Strategy Day.
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Spirits were high as Red Stripe managing director Luis Prata (front centre) and team members stopped for a fun group shot after they arrived at the Hyatt Ziva/Zilara Resort in Montego Bay for their 2022 Strategy Day.
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Roleplay, choreographed dances, an elaborate life-sized bar setting, and top-notch entertainment were just a few of the standout features from Red Stripe’s recently held employee conference.

The company closed its brewery for two days to allow the almost 300-strong Red Stripe team to link up face-to-face for the first time in two years. Held at the Hyatt Ziva/Zilara Resort in Montego Bay, the conference, themed ‘The Joy of True Togetherness’, gave employees the chance to reflect and plan as well as salute outstanding team members.

The arts played a key role in the success of the immersive experience which utilised dramatisation, creative video content, and music as tools to engage employees.

“It was an incredible experience to once again have the entire Red Stripe team together in one location. Togetherness is an essential element in the HEINEKEN EverGreen 2025 strategy, which is the blueprint for the future of this global organisation. It was therefore important for us to get buy-in and feedback from all members of the team in an open setting where they felt valued and appreciated,” explained Red Stripe managing director Luis Prata.

Red Stripe head of corporate affairs, Dianne Ashton-Smith, stated: “The people behind Red Stripe are the secret to our success and global recognition, which is why this level of engagement is necessary. It was also incredible to use the occasion of our first official reunion to recognise and celebrate our team members with long service awards and reward outstanding performances of 2021 with our special Stand Up Awards.”

As expected from the world’s coolest beer company, the awards ceremony was a truly festive occasion, giving the team a chance to let their hair down after a jam-packed day and enjoy entertainment provided by Dufton Shepherd, Baby Cham, and Masicka.

Awardee and merchandising manager Caroline Kelly, who was recognised for 25 years of service to Red Stripe, noted: “This was truly a joy. We’ve worked so hard over the years, so it’s great to be recognised.”