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Romeich Major talks early days running errands for TOK

Published:Sunday | July 17, 2022 | 12:10 AMSade Gardner - Staff Reporter
Romeich Major shared he has been working since age 15 to elevate his family’s circumstances.
Romeich Major shared he has been working since age 15 to elevate his family’s circumstances.

Long before he had multiple businesses and mega artistes on his roster, Romeich Major was running errands for dancehall quartet TOK.

“TOK [would] call mi and seh to go pay dah bill deh or we link up a studio and mi just deh deh and do certain things fi dem,” Major shared. “Mi go pon tour and help dem do everything. Mi carry dem bag, mi look food, so I was that person and look pon mi now… . It just shows yuh haffi work, no watch no face, and keep working because yuh nuh know weh yuh a go deh couple years down the line.”

The 37-year-old entrepreneur, who has built his base on Campbell’s Boulevard off Waltham Park Road, said people often wonder why he’s chosen to stay at the location with all his success, but he reiterated that he won’t leave as it is where he was raised.

Major pointed to a building that was once his childhood home which he has since transformed into a multipurpose building with an entertainment rooftop deck. Next door is another property he acquired to expand his base in Waltham Park. But as he explained, having money doesn’t make one obstacle-free.

“The neighbour didn’t even want to sell mi this place,” he said. “Mi haffi end up get an outsider buy dah place yah and then sell mi back.”

Major shared he has been working since age 15 to elevate his family’s circumstances. His mother worked as nurse abroad and his father was a truck driver for the National Water Commission.

“Mi a boy weh love work; likkle nerd but mi just love work,” he said. “Mi short and fat and wear one big glasses so since the man dem weh ugly, yuh haffi have money, mi seh mi nah go ugly and bruk.”

He got his start in the fashion industry working with a seamstress and using his mother’s old sewing machine. He credited his work with corporate companies as a main factor behind the success of his offspring businesses, as he learnt that to maximise efficiency, he had to occupy several positions on the supply chain network. The result is Romeich Entertainment Ltd, a one-stop hub for event planning and execution, promotion, artistes, dancers, DJs, producers and more.

“A lot of people will see it through social media and think it’s an easy process but it has been a very, very hard process,” he said. “Mi go through nuff failure. Mi go through nuff fight. Mi go through nuff struggle, but we nuh show the public that. I have a thing where I don’t want people see my pain and certain things weh we go through. We waan dem see the positivity because we live in a sinful world where bad news spread better than good news so we try fi mek everybody look into our life and perspective and show seh positivity can reach a far way.”

The father described his company as his life, adding, “My work is weh mek so much people can live comfortable and mi live comfortable so mi just haffi do it to a point where it structure so good that everything can just work fi mi.”

Through his company, he has been able to feed more than 6,000 families and issue more than 3,000 tablets over the last three years. He envisions his brand becoming a lifestyle in Jamaica which he believes is well under way.

“You cannot say entertainment and nuh say Romeich Entertainment, it’s impossible,” he told The Sunday Gleaner. “So, we nuh waan all of that work to go in vain; we want it stay and we can utilise it and keep the positivity a push because entertainment is not just about artiste, DJ and music, entertainment is life. Everybody need entertainment inna dem life…”

With the world as his oyster, Major said he doesn’t determine what’s next and instead takes it a day at a time.

“The grace of God, the universe and the energy of life just guide mi. Mi get up every day and be positive and work hard and wherever it lead mi, it lead mi.”