With happy sponsors onboard Dream Wknd plans ‘Sweet 16’
Published:Monday | August 19, 2024 | 12:07 AM
A seamless execution, enthusiastic patrons and a strong sponsor system all combined to play a pivotal role in the success of the 15th anniversary celebrations of Dream Wknd. Held August 2-6 along Norman Manley Boulevard in Negril, the event surpassed expectations, delivering an unforgettable experience for attendees and reaffirmed the commitment of its sponsors.
Known for its vibrant party atmosphere, Dream Wknd drew thousands of patrons, eager to immerse themselves in five days of fun and frolic.
Brand PR & Communications Manager at Campari Group Dominic Bell shared his enthusiasm as he congratulated the Dream Entertainment team.
“The structured series of events allowed for us to showcase the versatility of Campari’s mixed drink offerings to a diverse range of patrons, locals and tourists alike. It is important for Campari Dream Wknd to continue to display the best of Jamaican music, food, and wider culture to the world, especially, while maintaining the authenticity of its themed consumer experiences within the suite of events,” Bell said.
Dream Wknd organisers emphasise that the success of this year’s staging is a testament to the collaborative spirit between them and their sponsors.
“With Campari, Pepsi, JTB, Hennessey, Magnum, Moet & Chandon, Wray & Nephew, Ting, OceanSpray, True Colours Events, IrieJamz Productions, Starlight Productions, BarCode, Recycling Partners of Jamaica, Zip FM and Xodus Remedy, each contributing their own unique expertise and resources, the weekend was an exceptional showcase of partnership and shared goals,” the team said.
An enthusiastic director of tourism, Jamaica Tourist Board (JTB), Donovan White, applauded Dream Wknd for “significantly contributing to our tourist industry and nation-building efforts”.
“Dream Wknd has been a shining jewel in Jamaica’s entertainment crown for a decade and a half, attracting visitors from around the world and showcasing the vibrant energy of our island. We applaud your innovation, perseverance, and commitment to excellence as you celebrate this milestone. The JTB looks forward to many more years of collaboration and success. Congratulations once again, and here’s to the next 15 years of unforgettable experiences!” White said.
Trade coordinator, Pepsi-Cola Jamaica, Alessandro Boyd, was equally thrilled with the festival’s outcome.
“Pepsi-Cola Jamaica is proud to have once again partnered on this year’s staging of Dream Wknd as the official non-alcoholic beverage sponsor. Similar to Pepsi, Dream Wknd has anchored its name into the hearts of Jamaicans, and, as such, we witnessed another successful staging this year. Elements such as the entertainment, special guest celebrities, ambience, performances, DJs, venues, and, of course, the vibe from the patrons, all combined to create an enthralling experience,” Boyd said.
With the positive feedback from sponsors, the Dream team has already begun planning for the festival’s ‘Sweet 16’ come 2025.
“Our sponsors have been instrumental in bringing Dream Wknd to life,” said festival director, Ron Burke. “Their support has played a crucial part in creating an experience that resonates with our audience and sets new standards for events within our community.”
From Twisted Spiritz, Daydreams, Yush, Wet ‘N Wild, World Vibes, Celebrity Playground, Xodus Remedy and Igloo all providing immaculate party experiences, to the suite of artistes who turned things up a notch with each appearance, patrons basked in appreciation at the perfectly executed festival.
“In talking with some of the patrons, the festival did indeed live up to my expectations and now we have to go to the drawing board to figure out how we’re going to top this year, as we move forward to celebrate our sweet 16. Hundreds of tickets have already been sold for next year’s staging and so we look forward to the next 15 years,” continued Burke.