Shenseea, son named Sunshine Snacks regional brand ambassadors
Published:Wednesday | September 25, 2024 | 8:30 PM
Dancehall artiste Shenseea and her son, Rajeiro ‘Raj’ Lee, have been signed by Sunshine Snacks as official regional brand ambassadors.
The announcement was made on Wednesday at the AC Hotel Kingston.
Sunshine Snacks stated in a press release that the new partnership with the dynamic duo will bring their vibrant energy and relatable family values to the forefront of their future campaigns, further helping them to connect with younger audiences while creating authentic, heartwarming and relatable content.
“As one of the Caribbean's most celebrated artistes, Shenseea's dynamic presence and multifaceted career journey align perfectly with Sunshine Snacks' commitment to investing in the arts, culture, and the entertainment that [unites] us as Caribbean people. By partnering with Shenseea and her son, Raj, we're not only celebrating the importance of family but also championing the vibrant creativity and cultural expressions that define who we are,” the release stated.
The collaboration will officially kick off in September 2024, starting with Sunshine Snacks' participation and execution at Shenseea's birthday party this Friday.
As Associated Brands Industries Limited, the parent company of Sunshine Snacks, celebrates its 50th anniversary, the company is continuing to expand its participation and support within the music and entertainment industry.