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Frontier promises ‘low fares done right’ as Atlanta-Kgn service begins

Published:Tuesday | November 8, 2022 | 12:07 AMChristopher Serju/Senior Gleaner Writer
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Passengers receive a warm welcome after disembarking the inaugural Frontier Airbus 320 flight from Atlanta to Jamaica on Monday. They were greeted by Theresa Benjamin (left), director of operations and maintenance, and Odette Soberam-Dyer (second left), re
Nicholas Nunes/Photographer
Passengers receive a warm welcome after disembarking the inaugural Frontier Airbus 320 flight from Atlanta to Jamaica on Monday. They were greeted by Theresa Benjamin (left), director of operations and maintenance, and Odette Soberam-Dyer (second left), regional director, Jamaica Tourist Board, as well as a musical band at the Norman Manley International Airport.
Left: Pilot Andrew Dillon waves the Jamaican flag out the window of the Airbus 320 at the Norman Manley International Airport on Monday as a ground crew member directs Frontier Arlines’ inaugural flight into Kingston from Atlanta, Georgia.
Nicholas Nunes/Photographer
Left: Pilot Andrew Dillon waves the Jamaican flag out the window of the Airbus 320 at the Norman Manley International Airport on Monday as a ground crew member directs Frontier Arlines’ inaugural flight into Kingston from Atlanta, Georgia.
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Passengers between Kingston, Jamaica, and the city of Atlanta, Georgia, in the United States of America now have an easier way to travel with yesterday’s inaugural flight by Frontier Airlines on the route with a vow to keep costs affordable.

The flight, with 65 passengers aboard, took some two hours and 45 minutes and signalled the start of a twice-weekly schedule, William Evans, senior manager, sales and marketing, disclosed as passengers disembarked to the welcoming sounds of the Music and Love Mento Band from Montego Bay, St James.

“It’s great for us because we were able to bring low fares into the community, and for so long, airfare prices out of Kingston – because it is mainly a business destination – have been so exorbitantly high it causes people not to be able to travel as frequently. So our mission is low fares done right, and with that, we are able to allow passengers to be able to travel not only to Atlanta or Miami, but all over the USA,” Evans told journalists at the Palisadoes-based Norman Manley International Airport.

Frontier, which started operations in 1994 and markets itself a major ultra low-cost carrier, already has a twice-weekly schedule between Kingston and Miami, Florida.

Evans further said that the airline has the youngest fleet of Airbus aircraft out of the United States and is the greenest one in North America, adding that passengers seemed to be paying attention.

“We are actually at pre-COVID levels,” he said. “We have seen a great increase. People are really hungry to travel. Load factors exceed 85 per cent, which is unheard of in the airline industry. So we are really thrilled that people want to travel with us and we think it is because of the low fares that Frontier is able to offer.”

Frontier currently services about 115 destinations throughout the United States, the Caribbean and Latin America.

“We are continuing to grow and will be able to bring more value to the country of Jamaica and its citizens,” said Evans.

Meanwhile, Jamaica Tourist Board Regional Director Odette Dyer noted that the new route was now a reality due to a lot of hard work done by industry stakeholders, locally and overseas.

“Jamaica continues to be an in-demand destination and this is quite evident in the number of gateways that Frontier has opened into the destination in short order,” she said.

christopher.serju@gleanerjm.com