Communications guru Marcia Erskine mourned across region
Published:Friday | March 8, 2024 | 12:09 AMJanet Silvera/Senior Gleaner Writer
WESTERN BUREAU:
Just before her untimely passing, Marcia Erskine was deeply engrossed in planning an event to honour female journalists in Kingston for International Women’s Month.
Leading the initiative on behalf of the Women’s Leadership Initiative (WLI), a committee of the United Way of Jamaica, Erskine, a former WLI chairman, was dedicated to recognising the invaluable contributions of women in journalism.
Despite her sudden death, the event is still set to proceed as planned on Sunday, a testament to Erskine’s dedication and the commitment of her colleagues to carry forward her vision of celebrating women’s achievements in the field of journalism.
Erskine, 67, managing director of Marcia Erskine and Associates, passed away Wednesday night after collapsing at her home in St Andrew. Her sudden death has created a profound void in countless lives in Jamaica and throughout the Caribbean, where she was revered as one of the most respected public-relations practitioners in her field.
Reflecting on Erskine’s significant contributions, particularly to Jamaica’s tourism industry, Minister of Tourism Edmund Bartlett stated: “Today, we bid farewell to a remarkable individual whose dedication and expertise greatly enriched Jamaica’s tourism landscape. A Trinidadian by birth, Marcia carved a distinguished career path and legacy in journalism and public relations locally, leaving an indelible mark on the industry.”
He further said: “On behalf of the Ministry of Tourism, its public bodies, and the entire tourism family, I extend heartfelt condolences as we uphold Marcia’s family and friends in prayerful support during this difficult hour.”
The Trinidad-born communications guru pursued her education at The University of the West Indies. She commenced her career in journalism, leaving an indelible mark on publications like the Trinidad Guardian and the Trinidad Express between 1974 and 1978 before joining The Gleaner newspaper in Jamaica in 1981.
However, beyond her journalistic endeavours, Erskine played a pivotal role in The Gleaner’s Hospitality Jamaica Awards as a member of the advisory committee.
Bartlett highlighted Erskine’s unwavering commitment to the tourism sector, saying: “Marcia was more than a communications consultant. She was a passionate advocate for Brand Jamaica. Her contribution to the execution of major calendar events like JAPEX (Jamaica Product Exchange) and Tourism Awareness Week showcased her commitment to elevating Jamaica’s global tourism appeal.”
SADDENED BY NEWS
Like Bartlett, Opposition Spokesperson on Tourism, Senator Janice Allen, expressed deep shock and sadness at Erskine’s passing.
“I’m saddened and bowled over. She was a woman of impeccable character, the highest professional standards, who was generous to the core,” Allen remarked.
“Marcia was a PR expert and tourism player who served with distinction in so many capacities.”
Reflecting on her personal connection with Erskine, Allen shared: “I met Marcia in the mid-1990s when I entered the tourism industry. With each encounter, I learnt something from her. Whether it was her calm demeanour or her sage words of advice, I always left her company fulfilled and encouraged. She loved tourism as much as she loved her craft of PR … and was one of the most reliable professionals.”
As news of Erskine’s passing reverberated throughout the region, Robin Russell, president of the Jamaica Hotel and Tourist Association (JHTA), who collaborated closely with the late stalwart on a special project just last week, reflected on her mentorship.
Russell noted: “She would offer advice and assist us in navigating press conferences and all public appearances. She was a true titan and will be deeply missed.”
Russell also emphasised Erskine’s significant role as a mentor to recent JHTA presidents.
In honouring Erskine’s legacy, veteran marketer Nicola Madden-Greig, the president of the Caribbean Hotel and Tourism Association (CHTA), praised her pioneering contributions to the field of communications.
Describing Erskine as an authentic representation of Caribbean spirit and excellence, Madden-Greig stated that she impacted the region “through her insightful guidance, exceptional talent, and ability to inspire warmth and positivity”.
Her passing has left a significant void in the hearts of many, as noted by Bevan Springer, president of Marketplace Excellence, who spoke warmly of Erskine’s character and generosity. “Marcia was an exceptional human being, always ready to offer a word of encouragement or advice.”
Springer also reflected on their extensive collaboration over the decades, including joint efforts on communication initiatives such as the Caribbean Media Exchange on Sustainable Tourism, which was launched in Ocho Rios, St Ann, in 2001.
He revealed, “Just last month, we connected on both a personal and professional level as we prepared for the upcoming CHTA Marketplace in Montego Bay.”
In expressing condolences and honouring Erskine’s memory, Springer emphasised, “As we mourn our loss, we must also express our gratitude for having been blessed with such an extraordinary woman of the Caribbean, whose influence was deep and profound.”
These heartfelt sentiments from Springer serve as a poignant reminder of Erskine’s enduring impact on those she touched, both personally and professionally.
She leaves behind husband Michael, daughter Roshal Leigh, and son Machel.