Corporate entities to support 'Nuh Dutty Up Jamaica' campaign
Published:Wednesday | March 16, 2016 | 12:00 AMKeisha Hill
Several corporate entities and individuals have pledged their support to the Jamaica Environment Trust's (JET) 'Nuh Dutty Up Jamaica' public education campaign, aimed at improving citizens' knowledge about the impact of poorly handled waste on public health and the environment, and encouraging personal responsibility for the generation and disposal of waste.
Nuh Dutty Up Jamaica, launched in February 2015, is one component of the Clean Coasts Project, led by JET with the support of the Tourism Enhancement Fund.
Tremendous response
So far, this campaign has received a tremendous response. Established Nuh Dutty Up Jamaica corporate partners, Caribbean Broilers Group, Bacchanal Jamaica and the Sandals Foundation spoke of their involvement in the campaign at a recent Nuh Dutty Up Jamaica Corporate Link and Think at the Terra Nova All-Suite Hotel.
Alicia Bogues, brand manager at CB Chicken and CB Group said there has been an environmentally conscious cultural change in her organisation, where persons are making the effort to protect Jamaica's natural resources.
More trash cans
Michael Ammar Jnr of Bacchanal Jamaica said they have increased the number of trash cans at their events in order to eliminate any excuse from their patrons regarding proper garbage disposal.
"Before the campaign, we were conscious of the large volume of waste we had after events and ensured that we always had a clean-up crew. Now we even have a second clean-up crew to get anything the first crew may have missed," Ammar said.
Other corporate entities that have pledged support are: The Guardsman Group, Jamaica Public Service, Wisynco, National Bakery, GraceKennedy Foundation, Jamaica Broilers, Dream Entertainment, Pan Jam through the CB Facey Foundation, Jamaica Producers, and the National Solid Waste Management Authority, Everglades Farms, It's Pixel Perfect, Global IT Computer Consultants, ECO Magazine, Petchary, General Accident and the Private Sector Organisation of Jamaica.
Nicholas Benjamin, a director at the Guardsman Group, said his organisation will donate bins and Nuh Dutty Up Jamaica branding to the JET's efforts. "It is an excellent initiative that persons in the Jamaican society can benefit from," Benjamin said.