Scotiabank recognised for having the best digital strategy
Published:Sunday | June 5, 2016 | 12:00 AM
Scotiabank has been recognised by Retail Banker International as the Global Bank with the Best Digital Strategy for 2016. This is the first time Scotiabank has received this recognition.
"We are very proud to be recognised by Retail Banker International for our strategy to digitise and simplify banking for our customers across Latin America, Central America and the Caribbean," said Stacey Madge, senior vice-president, international banking, retail and small business.
"At Scotiabank, one of our top priorities is to make it easier for customers to do business with us."
Scotiabank is in the process of launching a new online and mobile-banking platform in Mexico, Panama and 21 Caribbean countries, including Jamaica, to make it easier for customers to do business with the bank. Later this year, and into the next, Scotiabank will offer enhanced and more personalised services to customers, such as online advice, tools and pre-approved solutions. These investments are part of a multi-country programme to increase primary customer relationships through online and mobile channels.
In addition, in January 2016, the bank launched digital branches in Mexico City with tablets and mobile phones that enable customers to conduct their online and mobile banking, utilise tools to plan for their financial goals and provide feedback on their banking experience. Scotiabank has also introduced tablets for mobile sales officers in Colombia and Chile, with select countries in the Caribbean and Central America to follow later this year.
DIGITAL EXPERIENCE
These tablets will provide customers with a full digital experience, simplifying the application process while reducing the time to acquire products. Officer productivity is expected to improve by 20 per cent.
Winners were honoured at an awards ceremony on May 19 in London, England, during the 2016 Retail Banker International Financial Innovation Conference. Scotiabank was also acknowledged as a finalist for two other categories: Best Use of Online Banking and Best Mobile Banking Strategy.