Active Home Centre Launches Appliance Division

Active Home Centre, Jamaica's leading home improvement retailer, has expanded its offerings to add home appliances as a new line of business.

This is enabled by Active's new strategic partnerships with world-leading appliance manufacturers Samsung, Frigidaire and Whirlpool. They are also firmly positioned as Jamaica's premiere retailer of the materials and furnishings for home enhancement projects.

"Our mission at Active is to deliver innovative and affordable products and services that enable Jamaican consumers to create their ideal home environment. The addition of the home appliances department is the next stage of our growth and is a key element of our strategy to be Jamaica's premier home store," said Roxanne Bennett, marketing manager at Active Home Centre.

"The addition of appliances to our portfolio means that now consumers are really able to find everything they need to achieve this under one roof," she added.

The new home appliance department at Active's Constant Spring Road location boasts an array of contemporary models of refrigerators, stoves, washing machines and dryers, dishwashers and microwaves.

Procuring state-of-the art appliances

The team at Active works directly with the manufacturers to identify and procure the newest, state-of-the art models of appliances for the Jamaican market. This is complemented by a programme of extensive product training for Active's sales and customer service teams so that they are equipped with the product knowledge that enables them to assist customers with making informed and practical purchase decisions when buying their new appliances.

Active Home Centre is the retail brand of Active Traders Limited, which began operations in 1995 as a wholesale distributor of doors. With steady growth over its years of operation, Active Traders has progressively expanded its offerings and today is Jamaica's leading home improvement retailer.