JACRA readies new block-chain run platform

The Jamaica Agricultural Commodities Regulatory Authority (JACRA) is developing a block-chain run platform for launch and public use early next year.

The Verified & True (V&T) platform provides digital infrastructure that enables end-to-end traceability for Jamaica’s prized agricultural commodities: coffee, cocoa, coconut and the spices (pimento, nutmeg, ginger, and turmeric).

According to a media release, this ‘forms part of the first steps to elevating the standing of the country’s commodities on the international market, ensuring authenticity, transparency, consumer trust and brand protection throughout the entire agricultural commodity value chain’.

“Jamaica’s agricultural commodities are hailed as some of the finest in the world. So much so that we have and continue to enjoy great economic gains and global recognition thanks to these celebrated commodities,” said Wayne Hunter, acting director general at JACRA.

“It is with this in mind that we have embarked on this journey. With a platform like V&T, we are strengthening the foundations of love, trust and respect consumers across the world have built with ‘Brand Jamaica’,” Hunter continued.

At launch, users from across the world will be able to scan QR codes placed on products made from our agricultural commodities and review and interact with pertinent farmer and farm history and information, proof of product origin and much more.

While JACRA and Agrodise lead the charge on this technological revolution, the Ministry of Agriculture, Fisheries and Mining (MOAFM) has pledged its full support.

“This platform is more than a technological upgrade — it’s a transformative step for Jamaica’s agricultural sector,” said Floyd Green, minister of agriculture, fisheries and mining. “By taking control of our data, protecting our brands, and putting our farmers first, we are creating more equitable supply chains rooted in Jamaican origins. This initiative will ensure that every time a consumer purchases a Jamaican product, no matter where in the world they are, they can trust its authenticity and its commitment to sustainable practices.” The release summed that by leveraging advanced technologies like blockchain technology, JACRA and MOAFM are positioning themselves as leaders and pioneers in global agricultural space.