Tru-Juice adds 'refresh-ing' element to Negril

Tru-Juice, makers of Jamaica's favourite fruit juices, was a major part of the Smirnoff Dream Weekend with its complete range of products, including iced tea and Calico Jack.

The Tru-Juice lounge was the perfect detox centre for patrons, with an abundance of fresh juices as well as daybeds for relaxation. Superb hostesses made the lounge even more inviting.

Patrons were refreshed with the lemon, peach and pomegranate iced teas while the regular flavours, including orange, pineapple, cherry, fruit punch and cranberry, were available straight or with a twist.

Special Smirnoff-blended cocktails were also there for the taking.

Kim Lee, head of marketing for Tru-Juice, said the idea behind the brand's inclusion was one of complete refreshment and quality.

"All our products were available at the Smirnoff Dream Weekend events. We added a different element that patrons welcomed. They were happy with our offerings, especially Smirnoff mixes and Calico Jack," Lee said.