JFMAU proposes Negril as entertainment hub

The transformation of Negril in Westmoreland into an entertainment zone is a proposal that is being spearheaded by the Jamaica Federation of Musicians and Affiliates Union (JFMAU).

Lowell Lawson, who was recently returned as president of the JFMAU, told The Gleaner that he and his executive team are wasting no time in expediting proposed plans as well as handling union matters, especially as it relates to issues between members and hoteliers.

“We recently had a meeting with the Entertainment Advisory Board and the Negril Entertainment Association regarding putting the entertainment industry back on the right path, starting with transforming the entire area of Negril into an entertainment and tourism hub. The JFMAU is encouraged by the willingness of these associations and looks forward to working with these esteemed bodies,” Lawson said.

He added that the burning issue that sparked this meeting is the need for more venues that can host events with upwards of 10,000 patrons. Lawson reiterated that entertainment was the driving force for economic growth in Negril, paving the way for the hotel and tourism industry.

“This proposal is in total consonance with Prime Minister Andrew Holness’ sentiments. In a Zoom meeting held on Sunday, June 20, 2021, with various stakeholders in the music industry, the prime minister had expressed his commitment in making this a reality,” Lawson added.

Negril is home to events such as Dream Weekend, Skylark Film Nights, Reggae Marathon, Tmrw. Tday Culture Fest and the Negril International Food & Wine Festival. Lawson shared that already, land has been identified at Salt Creek Bridge for a Negril entertainment park.

Unwilling to share details on this park, Lawson quickly delved into the matter of the “ills of the industry that need to be addressed,” particularly the issue of unfair treatment towards musicians by hoteliers and other entertainment practitioners.

“There is a critical, ongoing case in which musicians have been unfairly stripped of their jobs by a hotel, leaving them unable to support themselves and their families,” Lawson said.

He added: “However, we have been working assiduously on the case to right the wrongs and have this matter swiftly resolved. This may very well spark the transformation needed of the music industry, where musicians are treated fairly and compensated meaningfully for the incredible and crucial role that they play in keeping Jamaica’s prized asset safe.”