Hibbert jumps into Olympics with KFC deal

QUICK-SERVICE RESTAURANT giant KFC Jamaica inked a brand partnership with Jaydon Hibbert set to begin on the eve of the Paris Olympics, where the World Under-20 record holder will compete in that event.

“KFC is a long-time supporter of Jamaican sports and athletes. We believe in investing in our nation’s talented youth, and so we are extremely excited to partner with one of Jamaica’s brightest young sporting talents. We are pleased to welcome Jaydon to the KFC family, and we are delighted to be a part of his journey,” said Marketing Manager at Restaurants of Jamaica Andrei Roper.

In addition to being the current world under-20 record holder in the triple jump, Hibbert will now lead Jamaica’s medal hopes in the event at the Paris Olympics. Hibbert is also set to represent Jamaica at the World U20 Championships in Lima, Peru, later in August.

“Jaydon’s attitude and dedication towards track and field has been commendable. He aligns perfectly with everything we hold dear at KFC – leadership, discipline, commitment, dedication, community, nation-building, and all-around Jamaican excellence. He is a great role model for young athletes. We look forward to what will undoubtedly be a great partnership and are confident he will represent us, both KFC and Jamaica, well at the upcoming 2024 Paris Olympics.”

The partnership means that Hibbert will appear in upcoming KFC brand and retail marketing campaigns.

Excited for the partnership and the Olympic games ahead, Hibbert celebrated the support from KFC, noting: “I’m really excited to be partnering with KFC for this Olympic season. It is an honour to be named the first track and field brand ambassador for KFC. Whenever I land in Jamaica, KFC is always my first stop, so this opportunity to represent the brand is truly special to me. I’m excited to see what the future holds. Without question, it’s a big deal!”