Thu | Jul 18, 2024

Spur Tree introduces new look, dry rubs

Published:Thursday | May 2, 2024 | 12:10 AM
Spur Tree Spices’ new oxtail dry rub.
Spur Tree Spices’ new oxtail dry rub.

Spur Tree Spices Jamaica Limited has introduced a line of dry seasoning rubs.

In complement to its wet seasoning line, the company is venturing into dry seasonings to meet varied cooking preferences. Dry rubs create a flavourful crust on meats, ideal for both high-heat searing and slow cooking, while wet rubs excel in low-and-slow methods.

“Our journey is driven by a commitment to excellence and a passion for sharing the vibrant tastes of Jamaica with consumers worldwide,” said Albert Bailey, chief executive officer of Spur Tree Spices. “Through our expanded product portfolio and strategic partnerships, we are poised to make a significant impact in the local and international market and strengthen Spur Tree’s position as a global manufacturer of Jamaican food products.”

In addition to product innovation, Spur Tree Spices is undergoing a comprehensive brand refresh to enhance its visual appeal and market presence. The redesigned packaging reflects the vibrant spirit of Jamaican culture.

“As we embark on this exciting new phase, our focus remains on delivering exceptional products that capture the essence of Jamaican culture,” said Bailey. “We are confident that our refreshed look and feel, and innovative product offerings will resonate with consumers and reinforce Spur Tree’s position as a trusted provider of authentic Jamaican flavours.”