Scotiabank undertaking special initiatives to help seniors with digital banking

Scotiabank Jamaica says it is to undertake a raft of new initiatives designed to help senior citizens to get more comfortable with its digital banking channels.

On Saturday, November 28, and December 5, the bank will open branches in nine locations to provide assistance and coaching for customers who wish to learn how to use digital banking including the new features available at its automated banking machines.

The participating branches are Black River, Christiana, Falmouth, Old Harbour, Portmore, Port Antonio, Port Maria, St Ann’s Bay and Junction.

“Digital Saturdays is an opportunity for us to spend time with our senior customers away from the bustle of our weekly banking hours and empower them to use our alternate channels as a way of reducing the number of times they will eventually need to return to the branch for routine transactions. We are very excited about the activity and look forward to welcoming them,” shared Audrey Tugwell Henry, Executive Vice President, Retail Banking, in a statement.

“Across the board, our aim is to make our electronic channels more accessible for everyone, however, we are very keen on reaching and engaging this important customer segment through these special activities across our branches,” she added.

She further noted an expected increase in the volumes of customers at branches during the upcoming festive period.

“It is important to us that our customers, including seniors, have the option to stay safe and conduct their banking from the comfort of their homes,” Tugwell Henry said.

Other initiatives planned include special in-branch tutorials about the use of Scotiabank ABMs, the Scotia online banking platform, the Scotia Mobile app, and much more.

Special digital banking representatives have also been assigned to conduct training with seniors when they visit the branch.

A series of video-based content and guides will be published at jm.scotiabank.com/digital seniors.

Training opportunities for seniors are also being coordinated through entities like the National Senior Citizens Council and various Returning Residents Associations that will see Scotiabankers making visits to conduct training on its digital channels with their members.

To top off the new seniors initiative, Tugwell Henry shared that the bank had engaged well-known local comedians Oliver Samuels and Volier “Maffy” Johnson, who will both headline a national media campaign.

Scotiabank says it will continue to invest in and promote the use of digital banking to provide greater convenience and minimise banking disruptions amid the ongoing health crisis.

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