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Growth & Jobs | Mulberry Valley Estate prime for agro-ecotourism

Published:Tuesday | January 31, 2023 | 12:58 AM
Entertainer Agent Sasco (centre, foreground) and Minister of Agriculture and Fisheries  Pearnel Charles Jr (second right, foreground) engage in discussion during last Thursday’s tour of Mulberry Valley Estate in Friendship Gap, St Mary.
Entertainer Agent Sasco (centre, foreground) and Minister of Agriculture and Fisheries Pearnel Charles Jr (second right, foreground) engage in discussion during last Thursday’s tour of Mulberry Valley Estate in Friendship Gap, St Mary.
Minister of Agriculture and Fisheries Pearnel Charles Jr delivers remarks during a tour of the Mulberry Valley Estate in Friendship Gap, St Mary, on Thursday, January 26. At right is state minister in the ministry, Franklin Witter. Also listening are the p
Minister of Agriculture and Fisheries Pearnel Charles Jr delivers remarks during a tour of the Mulberry Valley Estate in Friendship Gap, St Mary, on Thursday, January 26. At right is state minister in the ministry, Franklin Witter. Also listening are the property's owners and entrepreneurs, Jeffrey and Nicole Campbell.
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Agriculture and Fisheries Minister Pearnel Charles Jr has pledged to support the Mulberry Valley Estate in Friendship Gap, St Mary, to fully realise its vast agro-ecotourism potential.

The 20-acre property is owned by entrepreneurs Jeffrey ‘Agent Sasco’ Campbell and wife Nicole.

Charles joined the couple on a tour of the estate on Thursday, January 26, where he and other ministry principals, as well as private-sector interests, viewed the diverse exotic fruit trees, and opportunities for both agriculture and tourism contained on the property.

“I am more than convinced that Jamaica needs this magical Mulberry Valley Estate. Agriculture is a multidimensional, evolving, interconnected marketplace, and your vision is a reflection of our drive to really expose to the world all that Jamaica has to offer,” Charles said.

“I want to ensure you of our commitment to work with you [and] to work with the Ministry of Tourism to really make this a success and a reflection of sustainable agriculture and tourism. I want the world to know that here [at Mulberry] is where excellence lies,” he added.

Campbell explained that his vision for the estate is to create a space where “people come to experience nature and agriculture in a different way”.

“The Mulberry project is a pilot … to explore the growth of mulberries as a commercial crop in Jamaica [as] mulberry is a superfood,” the popular recording artiste noted, adding that the fruit has the potential to create value-added products such as wines and preserves.

He explained that the property will not be open to the public until the first accommodation is built.

“We envision that to be about a year from now; [it] will be a three-bedroom [unit] on the hillside; everyone gets their own pool, and that sort of thing,” Campbell indicated.

In his remarks, the permanent secretary in the agriculture ministry, Dermon Spence, highlighted the unique and tranquil ambience that the estate can potentially provide.

“The living and the peace of mind that you get from finding yourself in a space where you can watch birds [and] you can look at the water… gives you a different vibe, and you complement that with animals for petting and [many other] things. We are endorsing the project by being here. When there is partnership, there’s a greater chance for success,” Spence said.

Meanwhile, Minister Charles announced plans to appoint the Campbells as ‘Grow Smart, Eat Smart’ ambassadors.

“You have been able to use your own network to bring [stakeholders] here. I am looking forward to youngsters seeing this as a place where they can come and learn. I am looking forward to the infusion of technology and innovation with the traditional, [and] us learning more about the mulberry as a superfood. I am looking forward to all the future holds for us,” the minister said.

The tour also included State Minister in the Ministry of Agriculture and Fisheries, Franklin Witter; Member of Parliament for St Mary South Eastern and State Minister in the Ministry of Industry, Investment and Commerce, Dr Norman Dunn; Acting Chief Executive Officer (CEO) of the Rural Agricultural Development Authority, Winston Simpson; and CEO of National Irrigation Commission Joseph Giles.

Joining them were representatives from the Agro-Investment Corporation and private-sector entities Digicel Foundation, Jamaica National Group, and H&L Agro, among others.