Thu | Jan 2, 2025

Red Stripe drives home responsibility ahead of festive season

Published:Saturday | December 21, 2024 | 12:06 AM
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Red Stripe’s Drink & Live Responsibly ambassadors groove to the ‘Low. Slow. No.’ theme song at the ‘Clean Car. Clear Mind’ carwash, spreading the message of responsible living through music and movement. From left: Diamond Robinson; Britani Thomp
Contributed
Red Stripe’s Drink & Live Responsibly ambassadors groove to the ‘Low. Slow. No.’ theme song at the ‘Clean Car. Clear Mind’ carwash, spreading the message of responsible living through music and movement. From left: Diamond Robinson; Britani Thompson; and Brithney Clarke.
McMaster carwash attendant and winner of the friendly water-drinking competition Tevin Walker proudly holds his ‘Drink & Live Responsibly’ tumbler earned at Red Stripe’s ‘Clean Car. Clear Mind’ carwash.
Contributed
McMaster carwash attendant and winner of the friendly water-drinking competition Tevin Walker proudly holds his ‘Drink & Live Responsibly’ tumbler earned at Red Stripe’s ‘Clean Car. Clear Mind’ carwash.
Driver Jamie Dawkins (left) examines his ‘Drink & Live Responsibly’ prize after winning by correctly answering what ‘No’ means in Red Stripe’s Low. Slow. No. principle during an engaging conversation with the MC at the ‘Clean Car. Clear Mind’
Contributed
Driver Jamie Dawkins (left) examines his ‘Drink & Live Responsibly’ prize after winning by correctly answering what ‘No’ means in Red Stripe’s Low. Slow. No. principle during an engaging conversation with the MC at the ‘Clean Car. Clear Mind’ carwash.
Cheers to Responsibility! Delighted driver Donna Bogle shows off her complimentary Malta drink while waiting for her car to sparkle at Red Stripe’s ‘Clean Car. Clear Mind’ event.
Contributed
Cheers to Responsibility! Delighted driver Donna Bogle shows off her complimentary Malta drink while waiting for her car to sparkle at Red Stripe’s ‘Clean Car. Clear Mind’ event.
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Red Stripe kicked off the festive season with a splash, offering 100 complimentary car washes at McMaster Carwash in Portmore, hosting its ‘Clean Car. Clear Mind.’ event as part of the world’s coolest beer company’s ‘Drink & Live Responsibly’ campaign.

The car wash was a unique twist of practicality and purpose to drive home the concept of responsible living. The initiative brought together scores of drivers for an important but entertaining conversation on responsible consumption. ‘Clean Car. Clear Mind.’ was designed to engage motorists in a meaningful way while promoting responsible drinking habits ahead of the busy Christmas season. Red Stripe reinforced the importance of having a clear mind so that the festive cheer does not come at the expense of safety, a company release outlined.

An 876Water hydration station also added to the event’s thoughtful touches, ensuring that drivers stayed refreshed and focused. It was a practical and subliminal encouragement to drivers to stay hydrated, especially when drinking. Drivers left with sparkling vehicles and a clearer understanding of the low, slow, no principles to apply their festivities. ‘Low, slow, no’ emphasises choosing low or no-alcohol beer, pacing alcohol intake, and abstaining entirely when underage, driving, or pregnant.